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Journal Articles Journal of Marketing Trends Year : 2011

The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services

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Klara Kövesi  : Connect in order to contact the contributor

https://hal-ensta-bretagne.archives-ouvertes.fr/hal-01163535

Submitted on : Saturday, June 13, 2015-10:56:41 PM

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hal-01163535 , version 1 (13-06-2015)

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  • HAL Id : hal-01163535 , version 1

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Klara Kövesi, Philippe Robert-Demontrond. The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services. Journal of Marketing Trends, 2011, 1 (6), pp.7-21. ⟨hal-01163535⟩

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