@article{kovesi:hal-01163535,
  TITLE = {{The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services}},
  AUTHOR = {K{\"o}vesi, Klara and Robert-Demontrond, Philippe},
  URL = {https://hal-ensta-bretagne.archives-ouvertes.fr/hal-01163535},
  JOURNAL = {{Journal of Marketing Trends}},
  PUBLISHER = {{International Marketing Trends Conference}},
  VOLUME = {1},
  NUMBER = {6},
  PAGES = {7-21},
  YEAR = {2011},
  MONTH = May,
  KEYWORDS = {Switching barriers ; Engagement ; Mobile phone services},
  HAL_ID = {hal-01163535},
  HAL_VERSION = {v1},
}