@inproceedings{gourmelen:hal-04025387,
  TITLE = {{Quand le march{\'e} s'empare de la mort num{\'e}rique : analyse des prestations de service de digital afterlife}},
  AUTHOR = {Gourmelen, Andr{\'e}a and Guillemot, Samuel and Plaud, C{\'e}cile},
  URL = {https://hal-cnam.archives-ouvertes.fr/hal-04025387},
  BOOKTITLE = {{31{\`e}me Congr{\`e}s de l'Association Fran{\c c}aise du Marketing}},
  ADDRESS = {Marrakech, Morocco},
  YEAR = {2015},
  MONTH = May,
  KEYWORDS = {deuil ; num{\'e}rique ; prestations de services},
  HAL_ID = {hal-04025387},
  HAL_VERSION = {v1},
}