@incollection{mallard:hal-03079632,
  TITLE = {{The Sign, Beyond the signal}},
  AUTHOR = {Mallard, Alexandre and Frances, Jean and Tricoire, Aurelie},
  URL = {https://hal-ensta-bretagne.archives-ouvertes.fr/hal-03079632},
  BOOKTITLE = {{Labelling the Economy. Qualities and Values in Contemporary Markets}},
  EDITOR = {Brice Laurent \& Alexandre Mallard},
  PUBLISHER = {{Palgrave MacMillan,}},
  PAGES = {151-183},
  YEAR = {2020},
  DOI = {10.1007/978-981-15-1498-2\_6},
  HAL_ID = {hal-03079632},
  HAL_VERSION = {v1},
}