@inproceedings{kovesi:hal-00797964,
  TITLE = {{The effect of switching barriers on customer commitment: an application to mobile phone services}},
  AUTHOR = {K{\"o}vesi, Klara and Robert-Demontrond, Philippe},
  URL = {https://hal.science/hal-00797964},
  BOOKTITLE = {{9th International Marketing Trands Congress}},
  ADDRESS = {Venise, Italy},
  VOLUME = {vol. 1},
  NUMBER = {n{\textdegree} 6},
  PAGES = {pp. 7-21},
  YEAR = {2010},
  MONTH = Jan,
  KEYWORDS = {Conduite changement  ;  Relation client},
  PDF = {https://hal.science/hal-00797964/file/Article_anglais_switching_barr_env_dimin.pdf},
  HAL_ID = {hal-00797964},
  HAL_VERSION = {v1},
}