Tracking stimulated emotions: Potentials of facial expressions to evaluate the performance of a tourism promotion message on the Internet

Christine Petr (1, 2) , Charlotte De Sainte Maresville (2)

1 UBS - Université de Bretagne Sud
2 LEGO - Laboratoire d'Economie et de Gestion de l'Ouest

Domaines: Sciences de l'Homme et Société

Christine Petr, Charlotte De Sainte Maresville. Tracking stimulated emotions: Potentials of facial expressions to evaluate the performance of a tourism promotion message on the Internet. Annual International Conference of Travel and Tourism Research Association (TTRA), Jun 2023, Saint-Louis (Missouri), United States. ⟨hal-04066367⟩