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hal-00797964v1  Conference papers
Klara KövesiPhilippe Robert-Demontrond. The effect of switching barriers on customer commitment: an application to mobile phone services
9th International Marketing Trands Congress, Jan 2010, Venise, Italy. pp. 7-21
hal-01163461v1  Journal articles
Klara KövesiPhilippe Robert-Demontrond. The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services
Journal of Marketing Trends, International Marketing Trends Conference, 2011, 1 (6), pp.7-21
hal-01163535v1  Journal articles
Klara KovesiPhilippe Robert-Demontrond. The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services
Journal of Marketing Trends, International Marketing Trends Conference, 2011, 1 (6), pp.7-21