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authIdHal_s : philippe-robert-demontrond

The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services

Klara Kövesi , Philippe Robert Demontrond
Journal of Marketing Trends, 2011, 1 (6), pp.7-21
Journal articles hal-01163461v1
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The effect of switching barriers on customer commitment: an application to mobile phone services

Klara Kövesi , Philippe Robert-Demontrond
9th International Marketing Trands Congress, Jan 2010, Venise, Italy. pp. 7-21
Conference papers hal-00797964v1

The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services

Klara Kövesi , Philippe Robert-Demontrond
Journal of Marketing Trends, 2011, 1 (6), pp.7-21
Journal articles hal-01163535v1