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hal-01163535v1  Journal articles
Klara KovesiPhilippe Robert-Demontrond. The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services
Journal of Marketing Trends, International Marketing Trends Conference, 2011, 1 (6), pp.7-21
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hal-01337472v1  Journal articles
Samuel GuillemotAndréa GourmelenKlara KovesiAnnick Tamaro. Les objets numériques : perception des utilisateurs et tactiques d’appropriation
Terminal. Technologie de l’information, culture & société, L'Harmattan / CREIS, 2015, ⟨10.4000/terminal.1130⟩